Digital Marketing, Real Time Bidding

By |2015-06-08T20:26:49+04:00July 31st, 2012|Creative, Fashion Marketing|

Real-Time Bidding (RTB) is a relatively new digital marketing technology that enables online advertising to be purchased and served in real time. Instead of booking prepaid advertising space, advertisers bid on each ad impression as it is served. Just like the stock market, the highest bidder will win the impression and thus its ad will [...]

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Ferntree Development & Characteristics

By |2017-05-01T16:02:06+04:00July 31st, 2012|Creative, Design, Videos|

Ferntree is the combination of 50 percent Advansa Thermo°Cool™ staple fibre with Duoregulation™ fibre technology and 50 percent bluesign® certified Merino wool. This breakthrough was created by YIM (Yarn in Motion), member of Südwolle Group in partnership with Advansa. Ferntree introduces a new dimension in function to the natural Merino fibres. Wool alone cannot deliver [...]

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